Emma O’Rourke and THE LABEL at Vancouver Fashion Week


  We first fell in love with Emma O‚ÄôRourke, the talented designer behind THE LABEL, at Canberra fashion festival Fashfest in 2015. The clean, minimalist designs replete with subtle, intelligent details were a breath of fresh air amongst the more avant-garde designs being shown. We sought her out afterwards to chat further with her about her design process (read our full interview with Emma here) and have kept our eye on her ever since. When we found out that Emma had been invited to show a collection at Vancouver Fashion Week (VFW), we were naturally very excited for her. VFW… Continue Reading