Fitting in at ModCloth


  It’s pretty safe to say most retailers are expanding into the digital world and increasing their online presence by making their products available online. Last year alone, online retail in Australia grew at five times that of the more traditional ‘brick and mortar’ sales. It seems counter-intuitive, then, that online retailer ModCloth would do the complete opposite. The end of 2016 marked the opening of the first ‘brick and mortar’ store for the retailer; up until then they had been doing all of their business online. The store was opened in Austin, Texas. A city known just as much… Continue Reading