This alternative label, designed by husband and wife duo Misha Hollenbach and Shauna Toohey, has been making waves overseas since its inception in 2000. Perks and Mini or P.A.M is not a traditional fashion label; they shun the catwalk and overt consumerism. Nevertheless, their iconic graphics and attention to construction have earned them a cult following.   Who: Men and Ladies. What: Graphic, left of centre pieces. How Much: $$ – $$$ Why: The pair have sold pieces to the Tate Modern and are a favourite with the arts crowd. And these designers love to collaborate so there is always… Continue Reading


This Melbourne boutique has been going strong since 1998. The FAT design studio, based in South Melbourne, is responsible for the design and production of the boutiques eponymous men’s and women’s lines which sit alongside an edit of Australian and international designers in store.   Who: Ladies and Gents. What: You will come across the FAT label, Cheap Monday, Romance was Born, Rains, Mr Simple, Made by Jimmy, and many, many more. How Much: $$ – $$$ Why: FAT celebrates an innovative, contemporary aesthetic and you are sure to find something seriously cool. Where: The Strand Melbourne, T21/250 Elizabeth St,… Continue Reading


  Incu is a boutique that nails a mix of luxe basics, cult labels, and covetable accessories for both men and women. The minimal fit out of each Incu boutique (the men’s and women’s stores are located opposite one another) allow the clothes and accessories to shine. Incu is a home for quiet luxury, timeless style, and investment buys.   Who: Guys in one store and Girls in another. What: You will come across labels such as Acne, Karen Walker, Bassike, Isabel Marant Etoile, and Etre Cecile. How Much: $$ – $$$$ Prices range from affordable to aspirational. Why: Incu… Continue Reading