Personal Style File – Simone Devine

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Name: Simone Devine

Age: 28

What I Do: Jewellery and homewares designer (@simonedevinebespoke) and online content creator.


Describe your Personal Style

I’ve always seen it as a playful interpretation of classic. Subtly has never really been my thing. I’m drawn to pieces that are a delicate combination of fun, eclectic and elegant. My style is very emotionally driven. Ultimately I want to feel really excited to wear my chosen outfit.


What pieces are on high rotation in your wardrobe?

This year I bought a bright orange Vivetta coat which is so oversized you could practically live in it. I wore it A LOT this year. Basically as soon as there was the slightest chill in the air, it was on. When everyone was complaining about the drab winter weather I was thinking ‘yes, but just look at my coat.’

I have a pair of tapered forest green trousers by COS that are my version of a classic black trouser. The dark green tone goes with absolutely everything and is a softer neutral than black. They are fitted, but not too tight. I buy a new colour every couple of seasons – it’s a great system. If they ever stop making them I genuinely will cry.


What are your favourite labels, who are your favourite designers? 

My favourite brands for clothes and accessories are MSGM, Vivetta, Carven, Marni, Miu Miu, Stella McCartney and of course Chanel. For shoes my clear favourite is Sophia Webster.

My favourite designers are Karl Largerfeld and Marc Jacobs. I think they are the most influential. I also adore Vivienne Westwood for her strength of character and Miuccia Prada for her ability to always surprise me.


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How do you approach dressing?

I really like the process of planning outfits. Sometimes I just lie in bed shuffling my wardrobe together making stupid combinations.

I like to decide on my look the night before. I have a smallish room in my house that is essentially my dressing room. It houses my closet and has all my shoes and accessories displayed openly. I keep the shoes I wear consistently on a cabinet (that was actually made for books but oh well) which is the focal point of the room. I like to hang the clothes I intend to wear on the cabinets shelves. I place the shoes and other accessories on the ground at the base of the cabinet – it essentially looks like how the outfit would look on minus my body. I love when I have thought of a good one and I can’t wait to actually get into it and enjoy the day.

I know this pretty much makes me the opposite of effortless but I’m also completely fine with that. As I said, it’s a process I enjoy and actually really care about.


What pieces do you never wear but hold on to “just in case”? 

I still have all my 5 inch plus heels. I pull them out sometimes and practically laugh ‘like no thank you!’ Now that I have enjoyed the comfort of sneakers, wearing such high heels seems like a cruel joke on my ankles. But they certainly are pretty, if nothing else and I couldn’t bare letting them go.


How to you approach shopping for clothes and accessories? 

I shop almost exclusively online. I like to be super meticulous and search though the sites. It’s not a quick process. I like to do it in my dressing room so I can easily consult my own wardrobe to see how well the piece fits in and what shoes it works with. I recommend doing this. I really don’t like buying something and then not wearing or even liking it. It makes me feel wasteful and like I don’t know my own taste. I also keep a log of what I buy for the whole year. I tally up the purchases after every month and then at the end of the year. I consult this list before buying something new. It helps me stay in control and only buy what I need*

*OK I certainly don’t mean need in the same way you need water and food I mean it like I completely need these pink glitter desert boots to effectively carry on being myself.


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Where are your favourite places to shop?

I’m lucky enough to have gone to Hong Kong quite a few times. I can say that it is made for shopping. It’s practically everyone’s favourite activity and the stores are marvellous. One in particular stands out; the iconic department store Lane Crawford. It’s actually more like a super boutique than a traditional department store. It’s also kind of like heaven.


What is on your current shopping list?

I’m super into the Sophia Webster colab with Puma. Another pair of sneakers would certainly not go astray. I’m going to Singapore for Christmas so I’m leaving a shoe box sized space in suitcase.


What item do you dream of owning?

I’m a huge fan of The RealReal. It makes fashion dreams come true. There are pieces on there you thought you could never own. I have found so many special pieces at frankly very nice prices and in perfect condition. This year I bought a piece I always dreamed of owning, a Chanel Jacket. It’s from the 1992 collection and is made in a luscious chartreuse tweed with light blue denim trimmings and gold cc buttons. I next plan to get a Chanel cashmere cardigan. I can’t wait until the perfect one pops up.


Who’s personal style do you admire?

I am really loving Tracee Ellis Ross. Her style has a boldness that I am certainly drawn to but it also seems very authentic. You can see that her style is very personal and an outlet for her.


Emma Batchelor

Emma Batchelor

As well as a near obsessive interest in fashion, Emma is a former scientist, occasional contemporary dancer, avid reader and self-confessed cat lady (she has three). Emma lived in Leiden in the Netherlands as a baby and Leiden ought to have been her middle name had her mother thought of it at the time and not chosen Louise instead.

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