How Not to Give a Fuck When Dressing for a Fashion Event


A fashion event calls for attendees to bring their sartorial A-game. The fashion choices made by the editors, bloggers and insiders who attend the shows have become an important part of the fashion week cycle. Over the years we have seen the amount of content produced about ‘street style’ increase to rival that produced about the runway.

To enjoy street style success you must simultaneously showcase your ability to mix high with low, create unexpected combinations of the everyday with the opulent and procure cult, hard to find accessories. So with all this pressure to look your absolute best, how do you choose what to wear?

The answer is, in our opinion, try not to give a fuck. This pressure to fit in while also standing out can turn dressing for an event into a chore, sucking the fun out of what getting dressed is all about. Here are our top tips for navigating street, or in the case of FASHFEST, red carpet style.


Dress for You

Don’t dress for the photographers, your friends, or to one-up those girls in the corner clocking and discussing everything everyone else is wearing; dress to make yourself feel good. This is the number one most important thing to consider when putting together an outfit. Wear what makes you feel confident, comfortable and happy.


Dress to Have Fun

Getting dressed should be fun. Putting together an outfit, especially for a special event, is a chance for you to express yourself, be creative and push some boundaries. Clash those prints, experiment with fancy headwear, try a paisley print pocket square. It’s not every day that you get to push your sartorial boundaries.


You Don’t Have to Buy Anything New

So often attending a special event where all eyes are upon us can make us feel like we have to buy something new. Something new can be lovely but often when it comes to special occasion dressing we spend money we don’t really have on something we will likely wear once in a quest to feel good. If you have got the $$$ to spare, then by all means shop away, but we urge you to first delve into your wardrobe and give second life to the treasures hiding in there. Style them up in a new way, pair them with different accessories and you are good to go.


We hope to see you on the FASHFEST red carpet

Buy Tickets to FASHFEST

28 -30 September

Emma Batchelor

Emma Batchelor

As well as a near obsessive interest in fashion, Emma is a former scientist, occasional contemporary dancer, avid reader and self-confessed cat lady (she has three). Emma lived in Leiden in the Netherlands as a baby and Leiden ought to have been her middle name had her mother thought of it at the time and not chosen Louise instead.


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