Want to know what the hottest brands and products are each quarter? Now you can! The Business of Fashion and search platform Lyst have joined forces to bring readers the definitive list of the highest performing brands and products. Even better, they will be publishing their findings every quarter.
Lyst tracks 4.5 million data points per hour from over 65 million annual consumers, 4 million products and 12,000 brands. That’s a lot of number crunching. Trust us, it makes for very interesting reading.
The Hottest Brands
It’s no surprise that Gucci is number one. Alessandro Michele’s more is more aesthetic and knack for creating cult accessories shows no sign of abating. Nor is it surprising that Vetements and Balenciaga rank so highly as Demna Gvasalia continues to rule the runways and our hearts.
What was a surprise was Prada and Fendi’s soar from the number 21 and 22 positions respectively last quarter to the top 10 this quarter.
The Hottest Products
Gucci took out four of the top 10 products this quarter. And with accessories taking 8 of the 10 top spots it’s clear what categories we are all spending our hard earned dollars on.
We can’t wait to find out how the world has been collectively shopping next quarter.
Read the full article on the Business of Fashion
