Our First Birthday

1st Birthday(1)


On this day, one year ago, we officially launched Leiden Magazine. I don’t think any of us could have predicted where we would be one year on from that day. World fame, invites to fashion week, so much free Chanel I’ve run out of space to store it.

But in all seriousness, what I started with the help of all my family and friends has grown into something much bigger and better than I could ever have imagined in my original business plan. We now have readers all over Australia, we have incredible new contributors who are not friends or family members that I roped in but who were drawn to the publication based on its merits, and most importantly we have been privileged to meet and work with so many amazing people through the content we create and publish.

Starting the magazine has been life changing. I hope I am not being arrogant in saying that this statement doesn’t apply to just me but to many of our contributors as well. After deciding not to pursue a career in science I found myself lacking motivation and direction. I worked a combination of three jobs to fund my penchant for overseas travel and designer clothes but I was lacking passion. It wasn’t until the idea for Leiden sparked in my brain that I feel I have found purpose and that has been magical.

Starting this magazine has also been pretty fucking hard. My background is in science and dance so I have been on a very steep learning curve for a long time. Every day since has been a sleepless whirlwind of hard work, sometimes accompanied by tears but always a whole lot of fun. This past year has easily been the most challenging of my life both physically and mentally but it has also been the most rewarding.

I truly believe that what we do here at Leiden is so much more than just creating engaging content. We offer feedback, mentorship, and support to our contributors, many of whom haven’t written before. We create opportunities and we bring people together. We provide a platform to give a voice to ideas, stories and images. And most importantly we have fun while doing it.

On behalf of myself and all of Leiden’s contributors I want to thank each and every person who has ever read an article we have written, clicked through a link on our facebook page or liked a photo on our instagram. Any way you interact with our work spreads what we do that little bit further. From the bottom of our hearts we thank you for your support.

Not a day goes by that I am not grateful for what we have built. I feel privileged to be in a position to support others to do what they love and to facilitate the sharing of stories. We have a lot to say and we are just getting started.

Here’s to our next year, may it be every bit as magical as our first.



Emma Batchelor

Emma Batchelor

As well as a near obsessive interest in fashion, Emma is a former scientist, occasional contemporary dancer, avid reader and self-confessed cat lady (she has three). Emma lived in Leiden in the Netherlands as a baby and Leiden ought to have been her middle name had her mother thought of it at the time and not chosen Louise instead.

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