Interview: Asta



After taking out the Triple J Unearthed High competition in 2012 with her song ‘My Heart is On Fire’, Asta has been busy carving out a space for herself in the ever-evolving Australian musical landscape. With a stint supporting Ellie Goulding under her belt, time spent collaborating with the likes of Jess Kent and Allday, and an EP and tour on the way, the momentum surrounding this Tasmanian songstress is set to keep building.
As well as being an incredible musician and performer passionate about her craft, Asta is a strong advocate for self-expression through fashion and personal style, something that we also feel strongly about here at Leiden. So with her new EP ‘Shine’ coming out on February 17, the same day as her national tour begins, we took our chance to chat with Asta about music and of course fashion.
Leiden: What has life been like since winning Triple J Unearthed high?

Asta: It’s been mad, magical, good, really good, scary, fun. I count my lucky stars every day!


L: You are setting out to tour your new EP ‘Shine’. What do you like about being on the road?

A: I love being in different city’s all the time and trying new cafes! I haven’t done a big tour like this yet so I’m preparing myself! I just love seeing my fans in front of me and seeing their smiling faces. It’s a dream!


L: Have you got any new projects in the pipeline? An album?

A: Not sure I’ll ever put out an Album. The music landscape is forever changing. Feels more satisfying putting out an EP and means my fans don’t have to wait so long!


L: You like to collaborate. What draws you to working with other artists?

A: It makes it interesting really. Art should be shared right? I believe we’re on this planet to collaborate and learn from each other.


L: How did you first get into music?

A: It started when I was a little kid. My parents would have jam nights in the bush where I grew up and one night I ended up singing on the microphone. Ever since then I can’t stay away from a mic!


L: What are your musical influences?

A: The Eurythmic were playing in our household quite a lot when I was young, then later I discovered Stevie Nicks, Adele and Beyonce. They’ve all played a role in my music career so far and made me who I am today.


L: Fashion and music have always gone hand in hand. What is your relationship with fashion?

A: Fashion has always been quite close to my music. I find it fun to dress up into different characters every day but still be myself. Constantly changing and having new colors and new clothes to play with makes it very fun!


L: How would you describe your personal style?

A: It’s a little old with the new. I like to see it as a reflection of my music. A touch of 70s glam perhaps.


Listen to Asta’s latest single ‘Shine’


L: Do you dress differently for the stage? Is the way you style yourself important in creating a stage persona?

A: Yeah I find I actually dress the same. Most people say ‘Oh where are you going all dressed up?’ but hey I’m never one to dress down. I’ve been dressing up since I was a kid! I used to have three wigs I’d rotate. One sparkly blue, a black curly one and a long blonde rapunzel wig. God knows how mum let me go to school looking like I did!


L: What designers and looks are you drawn too?

A: I love mixing cheap pieces from markets with Designer labels. I think style is just about having fun and not over-doing it. Feeling relaxed but also being conscious at the same time. Dressing for your body type is pretty important. I think once a woman knows her body it gets much much easier!


L: Your beauty look in the video for Dynamite is so strong and for most of the clip is your costume. How do you use makeup to express yourself?

A: I like to keep make-up super simple. I never used to wear it really but a bit of color goes a long way. I usually just put some eye shadow on and a bit of lip gloss and done! I remember a make up artist once told me to never go full on the eye and the lip at the same time so it’s always one or the other for me which seems to work!


L: Do you have any tips for packing a capsule wardrobe when you are on the road?

A: Getting things that don’t need ironing is great! I wear my high-waist jeans to death and just mix different crop tops with them. A classic band shirt with some comfortable heeled sandals goes a long way.


L: What sort of looks can we expect to see on your Shine tour?

A: You will definitely be seeing a bit of glitter. I guess you’ll have to come and see the rest!


Creative Director: Monique Santos

Photographer: Michael Naumoff

Emma Batchelor

Emma Batchelor

As well as a near obsessive interest in fashion, Emma is a former scientist, occasional contemporary dancer, avid reader and self-confessed cat lady (she has three). Emma lived in Leiden in the Netherlands as a baby and Leiden ought to have been her middle name had her mother thought of it at the time and not chosen Louise instead.

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