Online Retailer Mode Sportif Opens First Concept Store



The athleisure market is booming and nowhere has the movement been more embraced it seems than in Australia, with Sydney-siders at the forefront. For the uninitiated, ‘athleisure’ describes an approach to dressing that mixes fashion forward exercise pieces with more casual resort wear. The look is polished and fashion forward while maintaining a focus on comfort.

Deborah Symond embodies this approach to dressing, making her the perfect poster child for her business Mode Sportif. When the athleisure trend was first starting to gain momentum, Symond was quick to capitalise. She launched online destination Mode Sportif in 2013, bringing together a unique mix of luxury and activewear labels, a combination that hadn’t really been brought together in the one retail location before.

Moving in the opposite direction to most other retailers (brick and mortar first, e-commerce second), after building an international customer base online, Mode Sportif has now opened its first physical store in Paddington, Sydney. Like the online store, the boutique stocks a tight edit of labels such as Etre Cecile, The Upside, and 3.1 Phillip Lim.


Mode Sportif
24 Glenmore Road, Paddington


Opening Hours

Mon to Fri 10am–5.30pm
Sat 10am–5pm
Sun 10am–4pm


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Emma Batchelor

Emma Batchelor

As well as a near obsessive interest in fashion, Emma is a former scientist, occasional contemporary dancer, avid reader and self-confessed cat lady (she has three). Emma lived in Leiden in the Netherlands as a baby and Leiden ought to have been her middle name had her mother thought of it at the time and not chosen Louise instead.

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