Alexa Chung is set to Launch Her Own Label



After a string of successful collaborations with fashion and beauty brands (AG Jeans, Eyeko, Marks and Spencer), British It-girl Alexa Chung is trading on her style icon status to launch her own namesake label.

Alexachung will feature denim, daywear, shoes, jewellery, and evening wear at a ready to wear price point. Chung will fill the role of creative director heading up a six-person design team with former head of atelier at Haider Ackerman, Erin Bodson, as managing director.

The first collection will be available in May 2017 from a select number of luxury retailers, both brick and mortar and online, as well as via a dedicated e-commerce platform. We can’t wait to get our hands on what is sure to be a sell out debut collection for this new label.

Read more on Business of Fashion



Elle Summers

Elle Summers

Elle is originally from Oxford, England but is now happy to call Australia home. Just like another famous Elle, Elle Summers isn’t afraid to wear head to toe pink, speak her mind or point out crimes against fashion. She adores running, coffee and pretty boys.

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