Filmmaker Call Out for Canberra Fashion Festival FASHFEST



Canberra fashion festival, FASHFEST, has issued an Australia wide call for filmmakers to produce six original short films celebrating six different themes of the upcoming event in September. As well as promoting local designers in Canberra and the surrounding region, FASHFEST creates opportunities for a whole host of creatives such as hair stylists, makeup artists, production designers, musicians and filmmakers.

We went straight to the source, founder and owner of By George studios and creative director of film for FASHFEST, Georgina Jenkins, to find out a little bit more about her and this incredible opportunity for filmmakers.


Leiden: How did you come to be involved with FASHFEST?

Georgia: We’ve been involved with FASHFEST since its inception in 2013. Our business BY GEORGE STUDIOS has a close relationship with the National Film and Sound Archive of Australia (NFSA). And when the NFSA heard FASHFEST wanted to produce films to tie the inaugural event in with the Centenary of Canberra celebrations they were very keen to be involved.

They offered FASHFEST unlimited access to it’s wonderful library of Canberra archival footage and suggested they talk to us about putting the films together. The material was just amazing and we had a lot of fun making four very diverse films reflecting the themes that year.

We weren’t involved in 2014 but came back on board last year, inviting four up-and-coming Canberra filmmakers to pitch ideas for four new themes and assisting them to bring their creations to life.




The Engineer video, FASHFEST 2015 (closing night), Little White Lies Production, Models: Zoe Barnard and Ken Scruton, Fashion: Corr Blimey, Hair: Julie Oakley, Makeup: Fashfest makeup artists, Photographer: Zhenshi van der Klooster


L: What will you be looking for when selecting filmmakers?

G: This year we’re putting the call out across Australia, asking filmmakers to interpret six new themes with bold and original concepts. They can be experienced or emerging — we’re here to support them — but we need to be confident they can realise their vision and have a committed team behind them.

I’m hoping at least half of the filmmakers selected will be from the Canberra Region, because FASHFEST is such a great platform for showcasing Canberra and it’s creative talent. If they can tick the other boxes then that will certainly be in their favour — of course the requirement to link the theme to Canberra does give locals a competitive advantage.



‘The Activist’ behind the scenes shot, FASHFEST 2015, Directed by Nicky Tyndale-Biscoe


L: What do you hope to see in the resulting short films?

G: I’m hoping for six diverse, ambitious films that push the boundaries, add a new dimension to the FASHFEST experience and challenge audiences to see Canberra in a new context.

I’m hoping for films that will extend the filmmaking teams’ capabilities and be something they are proud to have created.

I’m hoping for films that will be talked about and have a long life beyond FASHFEST, both online and on the national and international festival circuit.



The Engineer video, FASHFEST 2015 (closing night), Little White Lies Production, Model: Georgia Lowe, Fashion: Corr Blimey, Hair: Julie Oakley, Makeup: Fashfest makeup artists, Photographer: Zhenshi van der Klooster


L: What do you think this opportunity will provide the six successful filmmakers?

G: This is such a unique and amazing opportunity for filmmakers, whatever stage they’re at in their careers.

 It will give them access to production funding, industry mentors, a multi-award winning accredited cinematographer (my husband and business partner Robb Shaw-Velzen ACS), talent, wardrobe, hair and make-up artists, catering, insurance and post-production services.

 It encourages them to think big; supports them through the entire production process; and perhaps, most importantly, gives them a platform to screen their work to a national and international audience.




L: What does your involvement with Fashfest mean to you personally?

 G: We consider it our duty to give back to the industry that allows us to earn a living doing what we love.

 We’ve been involved in growing and supporting the Canberra region screen industry for many years through our work with the Australian Cinematographers Society, ACT Film and Television Council, ACT Cultural Council, Screen Producers Australia, ScreenACT and Lights! Canberra! Action! Filmmaking Festival.

 Working with FASHFEST is an exciting way for us to continue this work; nurturing new talent, growing the skills of the local industry and showing the world just what Canberra is capable of.


Application Details:

  • Filmmakers must be over 18 years of age.
  • All filmmakers in Australia are welcome to apply.
  • Award-winning Georgina Jenkins, Creative Producer of Film for FASHFEST, and award-winning Robb Shaw-Velzen, ASC, Creative Director of Film for FASHFEST, will provide guidance and support to selected filmmakers.
  • Selected filmmakers will receive $1,000 cash to support production.
  • The ACT Screen Industry Association is supporting the initiative by providing public liability insurance as well as a year’s membership (valued at $550).
  • On shoot catering will be provided by Fresh2Go (CIT Student Association).


Applications close Monday 18 July.

Click here to apply.

Emma Batchelor

Emma Batchelor

As well as a near obsessive interest in fashion, Emma is a former scientist, occasional contemporary dancer, avid reader and self-confessed cat lady (she has three). Emma lived in Leiden in the Netherlands as a baby and Leiden ought to have been her middle name had her mother thought of it at the time and not chosen Louise instead.

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