Rebel Muse x P.E Nation


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You have likely been walking around with your eyes closed if you haven’t noticed the rise of active wear, or ‘athleisure’ wear if you will. People doing their shopping or catching up with friends in leggings, trainers and a racer back singlet has become ubiquitous. In what is now a flooded market, a new Australian label is carving out a cult following thanks to its mix of nostalgia, attitude and cool girl spirit.

P.E Nation, the brainchild of designer duo Pip Edwards and Claire Tregoning, exploded onto the scene earlier this year and has already become a favourite with cool girls both here and overseas. Claire explains: ‘We noticed everyone was wearing active wear on the street but still really looked like they had just been at the gym. We wanted to mix a streetwear influence into our pieces to make them more wearable and saw a niche in the market’.

Women are busier than ever before and building a wardrobe full of clothes that are fit to multi task is of high priority. Combined with a societal shift towards general wellness and healthier, more active lifestyles makes high performance pieces that can transition well to the street so desirable. Pip confirms, ‘When you see Balenciaga and Louis Vuitton sending active wear down the runway with their own spin, it shows that active wear is more than trend, it’s part of a greater lifestyle change’.

Canberra Boutique, Rebel Muse, is currently the exclusive stockist of P.E Nation in the nation’s capital. To celebrate its launch in Canberra as well as the first birthday of Rebel Muse boutique, designers Claire and Pip came down from Sydney to socialise at an exclusive VIP shopping event. Rebel Muse owner, Alicia Xyrakis, has clearly cultivated a loyal and enthusiastic customer base in her first year of business; many customers stopped by to enjoy the evening’s festivities, most taking the opportunity to get their hands on a piece of P.E Nation.

After a spot of champagne and shopping, those guests who had purchased a ticket to gain access to the next stage of celebrations wandered down the street to eightysix to enjoy a nine course dinner and Q&A session with Pip and Claire. Local fashionista Sarah Kelly facilitated a warm, intimate and very amusing chat with the P.E Nation designers about their label.

 


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Pip described the pair’s strong working relationship prior to launching the label (the pair worked together at Sass and Bide and continue to work together at General Pants Co.) as having played a big part in their success. ‘We both have the same aesthetic and that’s what brings us together. Plus Claire’s strong marketing and sales background has been a big help’.

Guests even scored a piece of exclusive information on the label’s next collection that will be showing at Sydney fashion week in May. ‘We have built shapewear into our leggings. You have heard it here first!’, revealed Pip. This sneaky announcement delivered with a laugh was met with a cheer. The strongest take home message for the evening was not only relevant to starting your own brand but also to approaching life. ‘Authenticity and integrity are paramount. They are everything.’

The combination of Pip, Claire and Alicia, each in their element amongst lovers of the brand and boutique was infectious; their obvious passion for what they do was inspirational. ‘I get so excited to see someone wearing our clothes. It’s humbling’, said Pip. ‘I’m glad you all like wearing them because I like wearing it too!’ After joining in the evening’s festivities, we can attest that Rebel Muse and P.E Nation really are a perfect match.

 

Read our interview with the owner of Rebel Muse, Alicia Xyrakis here.

To catch up on the style of the VIP guests click here.

Emma Batchelor

Emma Batchelor

As well as a near obsessive interest in fashion, Emma is a former scientist, occasional contemporary dancer, avid reader and self-confessed cat lady (she has three). Emma lived in Leiden in the Netherlands as a baby and Leiden ought to have been her middle name had her mother thought of it at the time and not chosen Louise instead.

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