The Making of a Post Card



Four very talented people have worked on our beautiful promotional post cards. They are (from left to right): Surbi Chetty, Lexi Keelan, Emma O’Rourke (of the Label) and Johanna Dziadkiewicz. Each of these talented ladies has represented a different core content area of Leiden Magazine.

I started by setting Johanna a brief on bringing the Leiden girl to life. For me the Leiden girl is a confident, she likes to mix and match designer, vintage and high street, she looks after herself, is curious about the world and loves to travel. Leiden is a girls’ girl and your best friend. I think Johanna nailed it.

Once we locked Leiden down, I thought about where she would shop, what products she likes to use and how she looks when she exercises. Our set of four promotional post cards was born.

So keep your eye out, our post cards will be popping up here and there and I encourage you to collect the whole set and become a part of Team Leiden.


Emma Batchelor

Emma Batchelor

As well as a near obsessive interest in fashion, Emma is a former scientist, occasional contemporary dancer, avid reader and self-confessed cat lady (she has three). Emma lived in Leiden in the Netherlands as a baby and Leiden ought to have been her middle name had her mother thought of it at the time and not chosen Louise instead.

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