Behind the Scenes


A lot of hard work, planning and effort goes into our creative editorial work long before the actual day of the shoot. We brainstorm a concept, find the right people for that particular job, negotiate everyone’s schedule to find a day and time, source clothing, equipment and product and brief everyone involved on their role. All this planning allows everyone involved to be as relaxed and stress-free as possible on set so we can have fun!

It is particularly fun to be part of a team that has worked together before as everyone can feel confident and relaxed in each others presence from the get go.

This shot here reveals a behind the scenes moment on a Winter Beauty shoot we recently did in anticipation of inspiring our readers for the coming colder months. Stay tuned for the full editorial.

Emma Batchelor

Emma Batchelor

As well as a near obsessive interest in fashion, Emma is a former scientist, occasional contemporary dancer, avid reader and self-confessed cat lady (she has three). Emma lived in Leiden in the Netherlands as a baby and Leiden ought to have been her middle name had her mother thought of it at the time and not chosen Louise instead.

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