Beware the Black Friday Sale Frenzy


  It seems traces of American culture are slowly creeping into our Australian way of life. First it was Halloween filling our social media feeds with over the top costumes and elaborate beauty looks. Now it’s the Black Friday sales. Lately every time I open my email or scroll through Facebook someone is telling me to get ready for Black Friday because a bargain is coming. In America, Black Friday and its sister, Cyber Monday, mean big business. This four-day weekend retail bonanza kicks off the holiday season, with 30% of the entire seasons sales taking place on Black Friday.… Continue Reading

Fashionably Numb – Changing the Way we Think About Fashion


  For most of us, clothes are fun. As well as protecting us from the elements, they offer a mechanism for self-expression, an opportunity to try on different personas. We enjoy the thrill of the chase, constantly seeking the buzz that finding the perfect hard to find item produces. And then, once that thrill wears off, we do it all again. We want more, more, more and more often. The fashion industry is one of the most polluting industries in the world. Many of the people who work to produce the clothes we wear don’t earn a living wage and… Continue Reading

Personal Style File – Simone Devine


  Name: Simone Devine Age: 28 What I Do: Jewellery and homewares designer (@simonedevinejewelry) and online content creator.   Describe your Personal Style I’ve always seen it as a playful interpretation of classic. Subtly has never really been my thing. I’m drawn to pieces that are a delicate combination of fun, eclectic and elegant. My style is very emotionally driven. Ultimately I want to feel really excited to wear my chosen outfit.   What pieces are on high rotation in your wardrobe? This year I bought a bright orange Vivetta coat which is so oversized you could practically live in… Continue Reading

Fashion Library


                            Credits Stylist + Photographer: Deejay Jukic / IG: @wearefoundau / Facebook Stylising assistant: Sarafina Manyang / IG: @creationsofsarafina Hair: Antons Hair Studio / IG: @antonshairstudio / Facebook Models (in order of appearance): Jordan De Alivia / IG: @___jda___ Tanisha Chianai-Hill / IG @chiap0d MUA to Jordan: Steph Quarmby / IG: @stephquarmby.makeup / Facebook MUA to Tanisha: Alysha Wigram / IG: @Alyshasmakeup Clothing: Inspired by vintage 70s from Zara, and stylist’s and models’ own pieces.  

Designer Profile – The Prodigal Daughter


  If you love colour, pattern and flair in your wardrobe then The Prodigal Daughter is a brand you need to know about. The designs from former human rights lawyer Phoebe Mwanza are exactly the vibrant ray of sunshine to wake you up from the chill of winter; and it was on one of those cold blustery days that I sat down with the lady herself to talk about her brand. Born in Zambia, and growing up in Zimbabwe, Phoebe was always drawing and making things as a child. She found that she was often dressed a little differently (and… Continue Reading