Celebrating Fashion with Momento Dezigns


  In April this year, the world’s top luxury e-commerce destination as measured by site traffic, Farfetch, announced its plan for the store of the future. Contrary to what you might think, this new frontier of retail (think modular platforms designed to capture important customer data) will not exist online, but in the traditional brick-and-mortar store. Physical retail spaces have yet to really benefit from the digital revolution. However, with online sales of personal luxury goods set to plateau at around 20% of all sales by 2025, the physical boutique remains as important as ever. After all, no matter how… Continue Reading

Emma O’Rourke and THE LABEL at Vancouver Fashion Week


  We first fell in love with Emma O’Rourke, the talented designer behind THE LABEL, at Canberra fashion festival Fashfest in 2015. The clean, minimalist designs replete with subtle, intelligent details were a breath of fresh air amongst the more avant-garde designs being shown. We sought her out afterwards to chat further with her about her design process (read our full interview with Emma here) and have kept our eye on her ever since. When we found out that Emma had been invited to show a collection at Vancouver Fashion Week (VFW), we were naturally very excited for her. VFW… Continue Reading

Designer Profile: Charly Thorn


  Earlier this year, Team Leiden had the pleasure of attending Fashionation, a fashion event in Cooma showcasing both the local design talent and also the regions amazing wool. After all the excitement of the runway show we sat down with the youngest designer to showcase work on the evening, Charly Thorn to find out more about her design process.   Ledien: What is your earliest fashion memory? Charly: My earliest fashion memory would be when I was about 4 years old sitting on the floor of our new house, no furniture just a mattress, a box of Barbie dolls,… Continue Reading

Inside Fashion Week – Three Women’s Experience at MBFWA


Who: Alicia Xyrakis, Owner and Buyer of Rebel Muse Boutique @rebelmuse_au   What shows did you see this fashion week? Ginger & Smart, Georgia Alice, Misha Collection, Rebecca Vallance, Zhivago, Karla Spetic, By Johnny, Macgraw, Alice McCall (they held an event at Porteno Restaurant instead of a fashion parade), Emma Mulholland, Tome, P.E Nation, Cynthia Rowley, and St George Next Gen.   What was the highlight of your experience? The Alice McCall event was great! They booked out the whole or Porteno Restaurant in Surry Hills. The night started at 6pm with cocktails and the viewing of the new collection.… Continue Reading

Mercedes Benz Fashion Week Australia


Mercedes Benz Fashion Festival is in full swing with the fash-pack out in force, strutting the streets of Sydney one designer heel after another. This year the festival has moved from April to May to align itself with the International Resort Season in hopes of attracting more international attention. Australians often have a unique perspective on fashion, partly due to our isolation from the four fashion capitals, and partly due to our unique culture. Australian fashion is often regarded as sexy, athletic and relaxed but it is so much more than that. Designers, models, buyers, influencers, editors, and bloggers have… Continue Reading

Designer Profile: Ben Lalic


  It’s no secret that the National Graduate Showcase is always at the top of my festival list, and Target’s third outing at VAMFF this year was no exception. With a tantalising group of twelve stellar graduates from around the country; the colour, texture, and pattern were exactly the artistic level of creativity that make me love this event. One designer in particular caught my eye this year with cleverly cut weaves in an athletically inspired collection, UTS graduate Ben Lalic. After the festival I was lucky enough to interview Lalic and learn more about the man behind the label.… Continue Reading

VAMFF ’16 – Wrap Up


It’s that time of year again, and in 2016 the Virgin Australia Melbourne Fashion Festival has moved into a glorious new home at the Royal Exhibition Building in Carlton. The Festival Plaza, nestled between the entrance to the older building and the modern Melbourne Museum, features the obligatory late night café from Lavazza, Priceline Pharmacy Beauty School for pre-show tips, and the stylish Runway Bar to celebrate in afterwards. Opening night saw a dazzling array presented by David Jones including Bianca Spender, Romance was Born, and the bohemian splendour of Camilla With Love. One of my favourite collections on show… Continue Reading

VAMFF ’16 – The Dress Collective Runway


On a balmy summer night in a typical Melbourne venue (converted warehouse hidden down a laneway), comes the first offsite runway for the 2016 Virgin Australia Melbourne Fashion Festival. And what better way to start than with The Dress Collective Runway, whose long line of independent designers include the first women’s-wear collection from Cameron and James, and personal favourite of mine The Prodigal Daughter. The offsite runways provide real bang for your buck, always providing a longer than usual show with a wide range of interesting designs and a crowd passionate about creativity in fashion. Both of our FASHFEST [Canberra’s… Continue Reading