Korean Beauty Trends Influencing the Western Beauty Market


Following the explosion of the BB (beauty/blemish balm) cream—an all in one face primer, foundation, concealer, and sunscreen—into the western market, Korean beauty products and trends have been at the forefront of the industry. The typical Korean look is generally natural and all about youthfulness, think plump, firm skin, full brows, and a dewy/glowing complexion. Korean women would rather be told they look young than pretty. Here are some products/trends coming out of Korea you should know about:   BB Cushion Compact The cushion compact is the next level BB cream. It has the same principles of the BB but… Continue Reading

How to – The Korean Ten Step Cleanse


Have you noticed that Korean people have the most translucent looking skin, or that their makeup is always on point? It’s generally very natural and simple looking with a youthful glow. “How do they do it?”, you ask. It all starts with the skincare. The acclaimed Korean skincare routine can average around ten steps. It’s all about layering thin amounts of product to build and hydrate the skin.   Prep – removing your makeup with makeup wipes or removers. Oil cleanser – oil cleansers are an essential step in the routine, removing any residue of makeup and lifting any oils/dirt… Continue Reading