Some time ago we had the privilege of sharing a set of images from photographer Kevin Thornhill which featured a range of looks from clothing label MADOLA. The pieces featured were bold yet sensual: the sort of pieces that imbue the wearer with confidence. In short, these were clothes we wanted to find out more about.
Emma: Who is behind the Madola label?
My Name is Ashani Madola and I’m the designer behind Madola the label. I’m a Sri Lankan born immigrant living in Canberra.
E What is your background in fashion?
A: I am a graduate from Raffles Design Institute Singapore. I went on to work in lingerie and nightwear after obtaining my degree in fashion design. I worked for Kamal Osman Jamjoom Group, one of the most established retail groups in the Middle East. I worked under their nightwear brand NAYOMI (Dubai) for a few years.
E: Where does the name Madola come from?
A: Madola is my family name (maiden name) and it’s also a village in Sri Lanka. My ancestors come from this village. I think the name Madola gives a very personal touch to the label.
E: Who is the Madola woman?
A: The Madola Women is sophisticated, elegant and classy. She embodies the modern, fearless woman who is also a romantic and sensual. She’s confident in her own style and knows how to enjoy life.
E: Where do you seek inspiration?
A: I seek inspiration mostly from my surroundings. Also I love to travel and traveling plays a major part too, experiencing different cultures while traveling makes me wanna take certain risks in designing.
Looking back, living in different parts of the world and experiencing different cultures has inspired me in a way big way. I am that designer who looks at what people wear in the streets, how they style themselves. I believe in giving something practical as well as fashionable through designs.
E: What other labels/designers do you admire?
A: I do admire lot of designers. They all have their own unique style. It’s fascinating to see how individuals interpret things in different ways. I like late Alexander McQueen for his extraordinary fashion shows, Roberto Cavali for use of exotic prints in his designs and Balmain for their detailed, embellished designs.
E: How many collections do you design a year?
A: Two collections, spring-summer and autumn-winter.
E: Tell us a little about your design process?
A: I go through the seasonal trends and colors and pick which colors to use, then I do a mood board for the overall look for that season. Then I come up with the designs. There are days I stay awake at nights because I keep thinking about the designs, I keep a sketchbook on my bedside table and I do a rough sketch and look at it in the morning to see how I can incorporate it to my collection. I’m that girl who takes millions of photos & screenshots when I see something interesting and right now, jokes apart, my phone memory is full and I need to back it up.
E: How would you like to see your business grow?
A: I am currently focusing on the Australian market only and we are selling through our website (www.madola.com.au) and through a few boutiques in Sydney. My main goal atm is to stock in boutiques/shops as much as possible. If any boutiques are interested in stocking our designs they can contact us via email@example.com
See the full Bold Statements Editorial featuring MADOLA