Inside Fashion Week – Three Women’s Experience at MBFWA

  • Rebel Muse
  • Rebel Muse
  • Rebel Muse

Who: Alicia Xyrakis, Owner and Buyer of Rebel Muse Boutique

@rebelmuse_au

 

What shows did you see this fashion week?

Ginger & Smart, Georgia Alice, Misha Collection, Rebecca Vallance, Zhivago, Karla Spetic, By Johnny, Macgraw, Alice McCall (they held an event at Porteno Restaurant instead of a fashion parade), Emma Mulholland, Tome, P.E Nation, Cynthia Rowley, and St George Next Gen.

 

What was the highlight of your experience?

The Alice McCall event was great! They booked out the whole or Porteno Restaurant in Surry Hills. The night started at 6pm with cocktails and the viewing of the new collection. They had dramatic sets installed throughout the bar where models were doing live photoshoots in the new collection! The models were also just hanging out, drinking, dancing and eating with the rest of us in the new collection pieces! We then got to enjoy a 3 course sit down dinner at Porteno. I was sat next to Nicole Adolphe who is the Fashion Director at Cosmopolitan magazine. I got to have a great chat with her. I was also sat with an actress, a freelance writer (who writes for The Coverture and Huffington Post) and her husband who is the new manager at Ivy Pool, and a girl who owns a boutique like mine in LA!

The other shows that really stood out to me were Macgraw, Georgia Alice, P.E Nation and Tome.

Another highlight was just the street style! Its where all the stylish people in the industry gather to really express themselves and give everything they’ve got!

Oh and also just crossing paths with Christine Centenera on several occasions haha.

 

How did you come to be at fashion week?

A few of the brands we stock were showing at Fashion Week, so of course they invite all their stockists along to view the next collection. Because I am the buyer for Rebel Muse, so any brands that want to have the opportunity to be stocked in Rebel Muse would invite me along to their shows too.

 

Who are you favourite Australian designers?

I love Macgraw, I just think that everything those sisters (Beth & Tess) do is so special and unique. They are such beautiful souls and put so much love into their product. Alice McCall has such a unique identity, she is really known for her fun quirky style. P.E Nation is really trailblazing onto the scene and I love how fashionable they have made active wear! I didn’t get to go to the Romance Was Born show as we don’t stock them, and the price point is a bit too high for Rebel Muse, but they have something truly magical going on.

 

What do you love about Australian Fashion?

The Australian designers that shine are the ones that really do their own thing and stay true to themselves and their aesthetic. They don’t water down what’s been happening in New York or Europe and follow their trends, they just do what they do. And Australian fashion always has a way of just looking effortless, laid back and thrown together in a totally IDGAF kind of way.

 

 

  • The Label
  • The Label
  • The Label

 

Who: Emma O’Rourke, Designer of ‘The Label’

@the_label_designs

 

What shows did you see this fashion week?
I only saw a few shows but was lucky enough to see Yeojin Bae, We are Handsome, and Cynthia Rowley.

What was the highlight of your experience?
I certainly think Yoejin Bae was the highlight in terms of shows but the overall experience of being surrounded by such influential people is outstanding!

How did you come to be at fashion week?
I had some tickets and was hoping to get time off work to attend. Luckily I also have a Sydney office with my work so I have been able to get everything done for my work week and have an enriching time up in Sydney.

Who are you favourite Australian designers?
Obviously Dion Lee will always be up there but I also love the freshness of By Johnny and the ingenuity of Christopher Esber. I think they are all bringing their own unique talent to the table.

What do you love about Australian Fashion?
I think that there are designers out there that are willing to try new fabrics, silhouettes, and manufacturing processes. I hope in the future there will be more recognition of fashion as a form of art. I think we are slowly getting there.

 

 

  • Johanna Dziadkiewicz
  • Johanna Dziadkiewicz
  • Johanna Dziadkiewicz

 

Who: Johanna Dziadkiewicz, Fashion Illustrator

@johannadziadkiewicz

 

What shows did you see this fashion week?

The Style Collective, and the Runway Photography Masterclass which included a spot on the media riser for the Resort Review show. I also had time to check out the Isabella Blow exhibition at the Powerhouse Museum while I was in town.

 

What was the highlight of your experience?

Sitting on the media end of the runway was great fun, and I loved being able to watch the show from that perspective to see all the amazing clothes coming straight at me down the runway, but I would have to say that the highlight for me was meeting people. It was really great to meet a range of guys and gals who were also really creative, and passionate about fashion.

In the photography class I had a chat to a few people who were all there for different reasons: one high school student who was planning to study fashion when she finished, and was there to learn more about the techniques for runway photography whilst checking out the shows; one seasoned photographer who said he didn’t get the chance to photograph fashion anymore, jumping at the chance to get back to the runway; and several enthusiastic amateurs like myself who were just interested to get some more details about settings and how to fix problems.

In between shows I met our editor Emma in person for the first time, finally asking her how to pronounce Leiden (it’s Lay-den), because that’s what all my friends ask me when we talk about the magazine! After several collaborations and possibly a few hundred emails it was great to actually chat in person and discuss our favourite pieces from each show.

Aside from meeting and talking, I also really love the people watching at the shows. The hub for MBFWE was fantastic and had lots of areas to check out and lounge in style. With so many interesting outfits and styles to look at I could have sat there all night trying stealthily to take photos that I could draw from!

 

How did you come to be at fashion week?

I subscribe to all the newsletters of various fashion weeks around Australia, and when I got the email about the runway photography class I immediately started working out how I could get there. Luckily I had plenty of frequent flyer points at the ready, and one of my close friends was working in Sydney for a few months so I had a place to crash.

My day job is actually for a team that is split across Melbourne and Sydney, so it meant I could snap up a crazy early Friday morning flight and work in Sydney for the day without taking leave. Wheeling my super-cool suitcase (adorned with a pattern of hats and shoes) got me plenty of comments and compliments on the day too.

 

Who are you favourite Australian designers?

Gosh this is a tough question. I have quite a few favourites but I think I change my mind almost every season. One of my longer term loves has been Akira Isogawa, who just does such amazing and beautiful things with fabric. This season I’ve really enjoyed the collections from Alice McCall, Romance was Born, and Steven Khalil. I also have a real soft spot for some of the smaller independent designers like The Prodigal Daughter for her colour and pattern, and Corr Blimey Fashion or Cameron & James who bring a bit of attitude to the runway.

 

What do you love about Australian Fashion?

I think what I love most is the attitude that goes with the clothing itself. There is a real sense of persona that many of our local designers put in to their work (whether they realise it or not), and more often than not it comes out as something strong and defiant. Whether it is through using unconventional fabrics in a delicate looking piece of clothing, or making something that is so creative and fun that a ‘normal’ retailer might think is too out there to sell, Australian fashion always has something interesting that makes me smile when I see it step out on to the runway.

Emma Batchelor

Emma Batchelor

As well as a near obsessive interest in fashion, Emma is a former scientist, occasional contemporary dancer, avid reader and self-confessed cat lady (she has three). Emma lived in Leiden in the Netherlands as a baby and Leiden ought to have been her middle name had her mother thought of it at the time and not chosen Louise instead.

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